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6 MINS FOR THE NEXT 60 YEARS OF YOUR LIFE – A RANT

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– The Monday rant video was reverse engineered. I just knew that people would want to watch it. And that’s what I also think is going to happen here. Basically I want this film to give you the audacity to actually go out and do it. You’re 52 years old and it’s not being talked about enough that hey man, hey gal, it’s not over. If you want it so bad, if it’s in you, maybe it’s not time to take up golf or pack it in, maybe it’s time to actually triple down and really focus on your 7 P.M. to 2 in the morning. There’s so many people that truly are good entrepreneurs or have entrepreneurial DNA but they just weren’t lucky enough to be born during an era that that seemed practical.

It’s hard for somebody who’s for 30 years gone a certain blueprint to understand that this is that realistic and they feel like it’s a young man’s sport and it’s just not. Like, it’s just not. If you’ve got the right DNA and you’re a 72 year old female you have just a good as an at-bat as a 27 year old dude. But you’ve been trained and story told to and positioned and lived in a 50 year matter that doesn’t feel like this thing in here is a practical way to build that but it is.

The entrepreneurship is not predicated on taking away from your family. Entrepreneurship is taking away from everything else. So stop making excuses, “Oh these millenial kids are so entitled.” “Oh, these kids didn’t have to work as hard as we did.” Nobody cares if you’re 40, 70, 90 alien, female, male, minority. The market will accept your victories if you’re good enough to have a victory. And I believe, more than ever, that if you’re a 49 year old housewife with two kids because of this phone you’ve got more opportunities to create something for yourselves. Please my friends, do not allow just the 18 and 14 and 22 year olds to grab at this pie that is so available to all of us regardless of our age. We’re gonna live longer. The opportunity is real. The 58-year-old right now that’s watching this you’ll live another 40 years. 40 years of being able to do something you love is a big deal.

Start putting in the work, start recognizing this isn’t just a young person’s game. Start representing the people that actually put in the work, the gray hairs that context that knowledge. Start deploying that. Educate yourself on the new world. Yes, you didn’t grow up with Instagram. You didn’t grow up driving and you learned that.

Stop making excuses, start getting educated in the actual world and start opening up the opportunities. In my true opinion, you are actually more likely to be successful in building a company, at 45, 50 today than the 18-year-olds that are coming out because there’s a naiveté, a lack of experience. You have experience, you have experience. Like, that’s a real thing. Cool, youth and excitement is great, you have actual business experience.

Plenty amount of talent. There’s plenty amount of talent. And there’s a ton of fire and bravado and there’s a confidence. There’s a confidence that youth provides. The difference between me and so many of you is I’ve put in the god damn work to learn where people’s attention now is and I’m deploying myself through there.

Many of you have drawn a line in the sand and say I’m not downloading Snapchat. I’m not downloading Instagram. That, my friends, is going to allow you to lose. This video is made for one reason: I want it to be the calling card, the seed of the explosion of the 40 to 80-year-old entrepreneur in our society. The fire that I see in the eyes of the 19, 20, 25-year-old that feels that they’re entitled to this and then on the flip side the diminishing just a little bit of ashes, a little smoke left in that same entrepreneur when they were 22 at 46 when practicality and family dynamics and the history and the market tearing down and the lack of that same opportunity has just dwindled down to a moment where they don’t believe that they’ve got that shot.

I’m here to tell you you absolutely do. There are absolutely a ton of entrepreneurs that started their companies in their 40s, 50s, 60s and 70s when it was difficult to do such a thing. Sidney Frank who created Grey Goose didn’t invent his big thing until his 70s. And so I’m desperate, I’m desperate to give you a springboard to say you know what instead of watching “House of Cards” seasons, instead of trying to go to ball games or things of that nature, yeah, I do have 7PM to 2 in the morning Monday through Friday. Heck, for a lot of you the kids are out of the house.

I mean let’s get into practicality, if the late 40s, 50s, 60-year-olds that are watching this rant the kids are out of the house. Yeah, you could pick up golf or you can finally start that candle company because you put pretty pictures of candles on Instagram and it happens. Learn the craft. Figure out the opportunity at hand, go attack it.

You only live once. When you’re 90 to 100-years-old and you’re regretting that you never built this business and you let this era pass this moment where there’s so much entrepreneurial upside, you’ll regret it and regret is the worst.

That’s what it is. At least the way I see it. I got home at midnight last night. And every fucking night. It’s just real. I don’t have to. I don’t know, I think there’s a real opportunity to inspire a generation that so deserves it. I almost feel like being 40, I feel like I’m caught right in the middle. I have so much empathy for, I recognize how insane I had to be to… You can’t even imagine how not practical being an entrepreneur was when I was half your age.

In school, a 15 year old now in school that’s getting Ds but is like selling shit on the internet, everyone’s like, “Oh, you’re the next Mark Zuckerburg.” Mine was like, “Oh, you’re the next piece of shit.” You know? It’s so insanely different. So I have a lot of empathy for people that I don’t know if they recognize how real it is. (calm music).

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